Full-Time Marketing Manager
Job Description
The Marketing team at Zynga is looking for an experienced Online Marketing Manager to support a number of different Zynga games. This position reports to the Director of Acquisition Marketing but will partner closely with the game studios, retention/email marketing, creative, brand marketing, strategy and the rest of the online marketing team.
Responsibilities:
Day-to-day management of online marketing budget to support the customer acquisition, retention or reactivation goals of social games in the Zynga portfolio
Experience planning performance-based online media buying (CPM, CPC, CPA)
Work with Game Studios and Creative team to develop and execute marketing programs across a broad portfolio of channels, including SEM, SEO, Display, Affiliates, Viral, Email, Retention, Mobile, etc.
Ongoing testing and optimization of new channels, creative and programs with a focus on profitability
Regularly communicate results and performance to games, peers and executives
How to Apply
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